nigeria knorr maggi cubes

£9.9
FREE Shipping

nigeria knorr maggi cubes

nigeria knorr maggi cubes

RRP: £99
Price: £9.9
£9.9 FREE Shipping

In stock

We accept the following payment methods

Description

Even with the introduction of new seasonings into the market, these two brands have continuously battled for the No.1 spot in the Nigerian food seasoning market, through new ideas, promotions and ad campaigns. At least 7 in 10 meals in Nigeria has a Knorr or Maggi cube in it. But with a motley crowd of well branded and ubiquitous seasonings swarming the market, it just be a matter of time before Nigerian consumers decide who is the real Mccoy in the seasonings business.

Kindly note that you may incur extra costs on delivery depending on your location. This is why we suggest that you only use this option if you wouldn’t be buying in large quantities. Ingredients and Nutrient Content of Knorr Seasoning Cubes Besides the proliferation of convenience-driven lifestyles and the array of variants, advertising and marketing too have played significant roles in enlarging the category. Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking. With the cube seasoning market growing daily, Promasidor has taken a bold step to dare dominant brands by creating the cube form of its Onga seasoning powder. The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube. Over the years, food seasoning has formed a very important aspect of cooking. Even before the introduction of modern food seasonings in cube and powder forms, there have been several local seasonings, such as Iru, Ogiri, and Dawadawa— all of which still feature in most Nigerian cooking pots till today.Brand campaigns rooted in local insights are also connecting with consumers to boost the business. Knorr’s purpose ‘Eat for Good’ encourages consumers to change the world by changing what is on their plate. In Nigeria, we first communicate this message by teaching food diversity, using the most popular local dish, Jollof rice. Campaigns show consumers healthier ways to prepare this meal by incorporating diverse vegetables and cooking with Knorr to make the dishes extra-tasty. Take a look at the film below for inspiration. Certain consumers’ preferences for Maggi have been influenced by its saltiness since they grumble about having to watch the amount of salt they use in their cooking. Mr. James Onus, the owner of Chibuzor Restaurant, Ikeja, said that he prefers Knorr Cube because of its unique seasoning flavour, adding that Knorr Cude gives good taste to his cuisine, thereby, attracting more consumers to patronize his fast food restaurant.

Some respondents interviewed in the survey like Mrs. Josephine Ikechi, a house wife in Lagos, said she switched over to Knorr from Maggi due to the salty nature of Maggi, She said Maggi, when used to prepare a dish makes her miscalculate the amount of salt to add to her cooking.

Maggi soup

In the struggle for a larger market share, both seasonings have deployed various tools which include advertisement, pricing, personal selling, activations, distribution network, value addition, quality control and sales promotional activities. However, one question that pops up is which of these brands could pass for the market leader or the most popular in the market? Nestle India, for instance, has been aggressively promoting its Maggi soups through high-frequency television spots, which have played a great role in not just communicating the benefits of the product to target consumers, but its “Taste Bhi, HealthBhi” tagline has also helped elevate the profile of the category other hand, are positioned as wellness meal solutions. MAGGI targets every household, but also has also diversified towards making children their target market with their inclusion in their major ads and communications; obviously trying to raise a new generation of loyal consumers Before now, Maggi had occupied a big space in the hearts of consumers as a result of its marketing communication activities, which has endeared the brand to consumers.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

Delivery & Returns

Fruugo

Address: UK
All products: Visit Fruugo Shop